Jeffrey Eisenberg

Jeffrey Eisenberg

Co-author of Waiting For Your Cat to Bark? and Call to Action, Jeffrey Eisenberg is CEO of Persuasion Architecture Inc. As co-founder and CEO of Future now, Inc., Mr. Eisenberg designs and optimizes persuasive systems to increase client conversion rates online.

Topics:

  • Author/Writer /
  • E-Business /
  • E-Commerce /
  • Marketing

Fee Range:

$10,001 to $15,000

Travels From:

NY

Speaker Bio

Jeffrey Eisenberg is the co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today and BusinessWeek best sellers: Waiting For Your Cat to Bark? and Call to Action. Jeffrey is the co-founder & CEO of Future Now, Inc., a New York City marketing firm specializing in Persuasion Architecture; the practice includes design and optimization of persuasive systems to increase client conversion rates online. Jeffrey is also CEO of Persuasion Architecture Inc., a licensing and training company. Future Now has worked with such companies such as: NBC Universal Orlando, GE, PriceWaterhouseCoopers, AeroTek/ Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, Agora Publishing, CafePress.com, SAS and many others.

Jeffrey has been featured by The Wall Street Journal and the The New York Times and been credited in Business 2.0, CXO Europe, Advertising Age,, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates. He has spoken at DMDAYS, National Association of Broadcasters Annual, Federal Reserve Bank of New York Net.Marketing, AMA conferences, DMA Annual, Wizard Academy, Search Engine Strategies and ClickZ Email Strategies.

Previous to co-founding Future Now in 1998, Jeffrey developed his expertise in offline sales and marketing as well as in sales and marketing management and training working for companies like IDT, Central National Bank, NYFX, Nuestra Voz, Bridges, Rich & Wheeler, GWC and Bridges East Africa. Jeffrey attended Touro College, is natively fluent in Spanish and English and has transacted investment/ merchant banking business in 26 countries. Jeffrey is a voracious reader and spends a great deal of his leisure time reading about business, psychology, management, marketing, science fiction, linguistics, comparative religion and history.

Programs

Is Your Marketing Accountable? - Planning and Measuring Success
Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating ad dollars among media, and trying to maximize new technologies-all at a time when consumers seem to find it easier than ever to bypass and ignore those efforts. The answer can't be to A/B test everything and see what sticks. Even with an infinite budget, nobody wants to simply throw everything up against the wall to see what sticks. With countless marketing allocation and messaging choices, businesses require a methodology for modeling customer behavior if they're to maintain an edge.

You will learn:

  • How Persuasion Architecture methodology can guide you in planning
    • and prioritizing marketing tactics and leave no customer modality behind
  • How to make Persuasion Scenarios accountable across all your channels and segments
  • Strategies to help your business move beyond reporting metrics to actually analyzing data in order to determine why behaviors occur

Defining Your Online Persuasion Strategy: Moving Visitors toward the Close
Every online visitor is a volunteer. If they refuse to participate by clicking on a hyperlink, the communication ceases and a break in persuasive momentum becomes clear. In both the B2C and B2B worlds, visitors' satisfaction with each click or "micro-action" strengthens their own, or their organization's, confidence to buy or buy-in; the ultimate "macro-action."

You will learn:

  • How to create websites and multi-channel experiences that speak directly to the individual's motivations
  • Ways to avoid letting your business' metaphors and industry jargon affect communications with customers and prospects
  • How to build brand affinity and awareness by creating persuasive paths
  • How Persuasion Architecture can help your business plan for success by matching your key metrics to those of your visitors

Why More Online Traffic Doesn't Mean More Business
Traffic quality has always been part of your online marketing discussion-albeit a small part of the game plan. But times have changed. Across industries, conversion rate increases are stalling, and it takes more traffic to convert fewer people. Businesses say they want traffic, but what they really want is more business. Whether new business comes in the form of a sale, lead, subscription, donation, or otherwise, the race to get more clicks often isn't worth running.

You will learn:

  • Why it is no longer a numbers game; rather, that every visit is either a positive or negative experience with your brand
  • How to ensure better quality traffic, better ROI, and better conversion for your Advertising and Search Engine Marketing budget
  • How to turn your keywords into "driving points" for Persuasion Scenarios before prospects have even visited your site
  • How to use your web analytics to determine if a given scenario is a success or failure
  • Strategies for beating traffic cost inflation with better planning and relevant messaging

Lead Generation and Complex Sales
Whether you're selling big-budget financial services to Fortune 100 companies or engagement rings to jittery consumers, a sale is as complex as the effort it takes to address your customer's questions and concerns. To understand Marketing in today's world, we have to understand the customer as the driver and decision-maker of the vehicle of consumption. The "customer-in-control" has gained ascendancy in a world brimming with choice and information, yet the customer has learned to give great weight to her fellow customers' experience while retaining her own independence from them-and from your business. This, of course, has had a startling affect on conversion.

You will learn:

  • How "scent" leads customers and potential clients to effectively find what they want, even when they aren't aware they want it
  • How Calls to Action allow the customer to effectively gain what they want
  • Learn how to effectively plan customer-centric experiences using Personas and Persuasion Scenarios.
  • How to most effectively get prospects to identify and qualify themselves by strategically positioning content and forms
  • How to request information from a lead-how much and when to ask

Other Popular Speaking Topics:

  • Today's Marketing: How Branding and Direct Response Fail

  • Today's Web Analytics: Reading Tea Leaves or Valuable Analysis?

  • Making Personas Work for Your Business

  • 20 Design Principles That Boost Online Conversion

  • Planning Content Strategy for Media (and Non-Media) Sites

  • Planning Persuasive Experiences Across Channels

  • Persuasive Online Copywriting

  • Other topics from their bestselling books: Waiting for Your Cat to Bark? and Call to Action

For More Information

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